We asked a silly question. It led to a serious idea.

“Why can you swap the head on an electric toothbrush… but not on a manual one?”

We couldn’t let it go. And once we dug in, the answer kind of stunk:

7 billion plastic toothbrushes get trashed every year. The cherry on top? Plastic takes over 400 years to break down which means EVERY single toothbrush that has ever existed is still out there polluting our planet with microplastics.

So we thought: what if a manual toothbrush didn’t have to be so… disposable?

That’s how White Moose was born. Out of curiosity. Out of frustration. And out of a deep love for clever design that doesn’t trash the planet.

Our brush isn’t just beautiful — it’s modular, minimal, and made to last. With an anodized aluminum handle and swappable bamboo heads, it’s proof that small swaps can mean big change.

We’re here to reinvent your bathroom routine — one thoughtful brush at a time.